The ‘Pay-as-you-live’ generation’ is here to stay
Working with research partner YouGov and Trends Forecaster, The Future Foundation, Zipcar’s new report explores the emergence of the ‘Pay-as-you-live Generation in the UK’, examining Brits attitudes towards hiring and sharing and the key drivers shaping this new way of consuming – Why buy when you can hire?!
Open publication - Free publishing
To download a PDF of the report, click here.
